Raise Money For The Dogs Trust With River Island

On the 7th of December – Yes, this Monday – River Island are teaming up with the UK charity The Dogs Trust to raise money and awareness for their rehoming centres. You may have noticed in River Island store windows recently that there have been a number of different doggy decals on show and dog mannequins in store. This is where the fundraising comes in…

On Monday the 7th of December River Island stores will collectively be selling all 1,200 limited edition dog mannequins, which are life-size versions of their doggy counterparts that represent the variety of dogs you could meet at a dogs trust rehoming centre. The dog-equins will be sold in store on a first come first served basis, with 100% of the sales going directly to The Dogs Trust to help care for the 17,000 stray and unwanted dogs at the charity across its 21 rehoming centres.

Spaniel Molly meets one of the mannequins. Real dogs meet their dogg-equin counterparts in River Island on Oxford Street, London.The doggie mannequins will be sold off to raise money for The Dog's Trust. Photos by Lucy Ray/ Dog's Trust — Spaniel Molly meets one of the mannequins.
Photos by Lucy Ray/ Dog’s Trust

Terrier Cross Peanut meets a dog mannequin. Real dogs meet their dogg-equin counterparts in River Island on Oxford Street, London.The doggie mannequins will be sold off to raise money for The Dog's Trust. Photos by Lucy Ray/ Dog's Trust — Terrier Cross Peanut meets a dog mannequin.
Photos by Lucy Ray/ Dog’s Trust

Watch this adorable video of Dogs Trust dogs meeting their dopplegangers in store!

So, if you want to get involved and raise some money for The Dogs Trust this Christmas. You can see a full list of River Island stores that are participating and more information about the fundraiser here and if you do get involved don’t forget to tweet a photo of your new doggy mannequin to @riverisland with the hashtag #RIGiveADogAHome.