Hi, I’m Charlotte
I am so excited to welcome you to my world & share about how this journey all started
As a content creator and certified personal stylist, my expertise lies in collaborating with fashion brands and the everyday women to create practical capsule wardrobe edits suitable for various seasons, travel, and work attire.
My goal is to empower women to feel confident in their clothing by curating a versatile wardrobe that can be easily mixed and matched for various occasions. I aim to emphasise the importance of investing in quality basics, understanding which trends to embrace without compromising personal style, and making informed choices in shopping for their wardrobe to avoid wasting money and buyers remorse.
How my journey started...
I began my early career working in fashion retail alongside university studies. In 2014 I ventured into blogging & documenting my style online. Over that time my personal style has evolved and I have learnt the power or basics, investing in quality over quantity, and the benefits of curating seasonal, holiday, and workwear capsule wardrobes.
In 2019 I was made redundant from my 7 year digital marketing career working as a content and outreach manager for some of the UK’s top fashion brands. This is when I took the leap to working full-time for myself as a content creator and writer. Additionally, I delved further into my passion for styling by becoming a certified women’s personal stylist.
Balancing motherhood, remote work, fitness routines, daily dog walks, and my past professional experiences, I understand the impact of a well-put-together outfit. Whether you’re rediscovering yourself after becoming a new mum or seeking confidence in the workplace.
Along the way I have picked up valuable fashion tips & tricks (as well as styling mistakes) with which my mission is to help women feel confident in themselves, their outfit choices, and purchasing decisions to buy better and build a functional wardrobe that suits their lifestyle.