Happy New Year and happy new decade! To celebrate the start of 2020 I wanted to share a few musings on my fashion goals for the year, from shopping to styling and the content that I will be creating for my channels. 

Let’s break down my 2020 Fashion Goals:

2020 Shopping Goals

We are all making a conscious efforts to be more savvy with our shopping and to make more sustainable choices across all areas of our life. This is definitely something I am keen to expand on when shopping items for my wardrobe this year. TBH I have always been a fan of buying items I can wear more than once and I don’t think I have ever worn an item and only styled it with one outfit. Although, I would like to step it up by buying into more investment pieces that are classic, good composition and to have one designer item rather than 6 high street purchases that total the same cost.  Over Christmas Farfetch very kindly loaned me this beautiful Balenciaga sweater and Gucci Marmont belt bag, which are both beautifully crafted and if I owned these or invested in these items they are 100% forever wardrobe pieces that I would pull out every year, over and over again.

2020 Styling Goals

Sticking on the theme of wearing the same items more, you will find this implemented mainly across my YouTube channel and Instagram where you will find 3/5 ways to wear videos, styling the same item in different outfits in one video. And also you will see the same items gracing my outfits over and over again so that you can really see the cost per wear I get out of my items and how much I really wear the same piece. Previously I felt you would only like to see me wear one item a couple of times, spread out between posts to switch things up, even if I was wearing the same pair of jeans each day IRL. So get ready to be shown how much wear you can get from one item 🙂

2020 Fashion Content

This year you can expect the following from my content and my channels:

1 – On my blog I am going to try and be able to capture more streetstyle shots and to put together a few brand/clothing/shopping edits when I can.

2 – My main focus is my YouTube channel this year. You can find me by searching ‘Stying By Charlotte’ on YouTube. I will be creating two fashion videos per week going live 4pm Sunday and 8pm Thursday GMT.

3 – On Instagram – my handle is @charlottebuttrick – I want to try and focus more on video content alongside daily outfits, style inspiration and content that I mainly shoot myself. I want to try and build a consistent brand theme with navy, monochrome and grey as backgrounds, including interiors from my home.

4 – For Instagram stories I will be using the platform to ‘Daily Vlog’ and every Sunday on Instagram I will also be doing a style Q&A where I will ask and answer your style questions or any outfit dilemmas you have!

So there we have a few content ideas I have for 2020 and how I want to try and make my channels a success. The main change will be spending more time looking into my analytics. Seeing what content you prefer to see as well as researching more fashion trends, what people are searching for and trying to learn and perfect my craft for the new decade!

If there is anything else you would like to see from my channels or you would like to share your New Year goals with me please leave a comment below. As always thanks for reading:)

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